Homegrown tech company Cellecor Gadgets plans expansion - Details

Homegrown tech company Cellecor Gadgets - which is in the electronics device business and sells products in its own brand, including mobile feature phones, smartwatches, TWS (True Wireless Stereo) earbuds, neckbands, and LED TVs - is planning expansion across India. As part of this initiative, the company has announced the opening of its exclusive brand store at Bhopal and Andaman & Nicobar Islands.

According to the company, all products including mobiles, smart TVs, washing machines, kitchen appliances, smart wearables and hearables will be available at these exclusive stores.

These stores aim to provide a more intuitive, user-friendly shopping experience to customers.
 
The announcement comes days after the company forged a strategic partnership with Ratan Tata-backed CashKaro. The partnership helps consumers to buy products from the company at special discounts and cashback.

CashKaro is a platform specializing in cashback and discount offers. It serves as the essential link connecting customers to a diverse range of merchants and offers exclusive cashback offers and deals under its open cashback program.

Earlier, the company announced its plan to enter into the premium segment.

According to the company, its new premium brand will have a full range of innovative and technologically advanced products to cater for the growing demand of diverse needs of consumers.  

This collaboration extends beyond immediate sales so customers can take advantage even after the regular sales are over.