HMD enters Indian smartphone market with Crest, Crest Max - Details

HMD has announced the launch of its latest smartphones, the HMD Crest and HMD Crest Max. These new models feature a 50MP selfie camera that captures all the details and the selfie camera is enhanced with features like "Hands Free Selfie," which uses gestures for easy selfies, as well as tone control and Beautify options for natural-looking photos. Additionally, the camera offers slow-motion and AI Super Portrait modes for stunning self-portraits, a Flash shot feature for capturing moving subjects, and a Tripod Mode for breathtaking long-exposure photography.

The HMD Crest is equipped with a 50MP selfie camera and a 50MP dual AI rear camera, ensuring every moment is captured in stunning detail. The HMD Crest Max, on the other hand, features a 64MP main camera, a 5MP ultra-wide lens, a 2MP macro lens, and a 50MP selfie camera, offering an advanced camera system for photography enthusiasts.

Both models come with a vibrant 6.67" FHD+ OLED display, perfect for immersive entertainment and social media experiences. They are powered by a 5000mAh battery supporting 800 charging cycles and 33W fast charging, ensuring long-lasting performance. The HMD Crest Max boasts 16GB RAM (8GB fixed + 8GB virtual) and 256GB storage, while the HMD Crest has 12GB RAM (6GB fixed + 6GB virtual) and 128GB storage, providing ample space for apps, photos, and media.

The smartphones are powered by the Unisoc T760 5G, 6nm, Octa-core processor with an Antutu Score of over 500,000. They also introduce Repairability 1.0, simplifying the replacement of the back panel, battery, display, and charging port to extend the device lifespan and reduce e-waste.

Both models run on Android 14, offering users the latest features and security updates from Google. The HMD Crest is priced at INR 14,499, and the HMD Crest Max at INR 16,499, with special prices of INR 12,999 and INR 14,999, respectively, during the Great Freedom sale on Amazon Specials.

The HMD Crest will be available in Midnight Blue, Royal Pink, and Lush Lilac, while the HMD Crest Max will come in Deep Purple, Royal Pink, and Aqua Green. 

Ravi Kunwar, VP, India & AhmPAC, HMD, said, “With the launch of HMD Crest and HMD Crest Max, we're not just introducing our first smartphone in India – we're ushering in a new era of mobile technology that puts creativity, sustainability, and user experience at the forefront. The HMD Crest lineup marks a pivotal moment in the company's mission to provide innovative and expressive mobile experiences to the style-conscious audience across India. We’re dedicated to continually innovating and delivering devices that meet the evolving needs of Indian consumers while contributing to a more sustainable and connected world.”

Ranjit Babu, Director, Wireless and Home Entertainment, Amazon India, added, “We are excited to welcome HMD, Human Mobile Devices, on Amazon.in, India's most trusted smartphone buying destination. HMD is entering the Indian market with high-quality, feature-packed 5G devices with design and camera being the key propositions. We are confident that HMD will resonate as a credible alternative for our young discerning customers. Congratulations to the entire HMD team for the launch of the new HMD Crest family of smartphones and many more to come in the near future.”

Sale will start during the Great Freedom sale on  Amazon India, with Midnight Blue and Deep Purple available for the HMD Crest and HMD Crest Max, respectively and same will also be available on HMD.com