Soon after Amazon India concluded its four day ‘Great Indian Sale,’ on Sunday night; e-commerce major – Flipkart commenced its ‘Big 10’ sale.

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The sale was in honour of Flipkart who completed 10 years of operation and will offer deals from May 14 to May 18, the company said.

Attractive discounts have been announced on smartphones, HD TVs, ACs, cameras and accessories along with a good deal on sale of iPhones.

One such deal is the sale of iPhone 7 which the e-commerce site is selling for Rs 43,999. Flipkart said this was the ‘lowest price ever,’ of Apple Inc’s iPhone 7.

The company is offering a 26% discount on the iPhone 7 (32GB) black variant and an additional Rs 20,000 off on ‘phone exchange.’

However the exchange offer will be applicable on certain phone brands only.

Customers would be able to avail the total Rs 20,000 off only with exchange of iPhone 7 model.

Flipkart is also offering Rs 18,800 off on Google Pixel phone which was released in India last October.

Flipkart is offering the iPhone 7 which was originally priced at Rs 60,000 for an EMI of Rs 14,667 per month and a ‘special price’ of Rs 16,001 off on iPhone 7 (32GB) variant.

Other bundled deals in this offer by the company include MakeMyTrip Hotels Gift Card worth Rs 2,500 only on shopping for Rs 2000.

The Apple iPhone 7 Plus rose and gold colours 32GB variant is also being sold at a 23% discount at Rs 54,999. Down from an initial price of Rs 72,000, Flipkart said.

Apple iPhone SE is being offered at 22% discount

The company is also offering up to 90% discounts on fashion and lifestyle categories.