Throughout the years, the digital world has seen major strides. Today, SEO, SMO, Social Media Management are words that seem like child's play. But the amount of effort and backend work that goes into it is something that one can understand once they are neck-deep into it. There are people out there who try to gain superficial knowledge and start working as soon as they learn the basics of it. Digital Marketing goes way beyond and it takes years and more to reach a level wherein you can proudly boast of your work. Digital Marketing is the need of the hour and anyone who plans to reach out to the world, be it in terms of their business, products or services needs to get in touch with someone who can manage their presence online.

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 Understanding the power of the digital world and what it offers and utilizing the same to one's advantage in itself has become a thriving business which has led to the emergence of many new talents, digital marketers and PR experts. Abhishek Tiwari is one of these youngsters from India who is driven to make it huge across the globe as well with his firm Engaze Digital. He explains that digital PR is something that people have now understood as a powerful and effective way to build their brands and their own online presence and reach.

Incepted by Abhishek, Engaze Digital, as suggested by the name yields results that will boost your online presence to be up and running in today’s time. The utilization of algorithms and scripts to test and analyze a campaign’s success with as little human intervention as possible and the ability to adjust or even create algorithms mid-campaign to reflect the needs of the campaign have been made possible through Engaze Digital under one roof. Engaze Digital ranks in one of the top digital marketing companies in Kanpur.

Entrepreneur Abhishek Tiwari recollects his days of a 9-5 job before he actually understood the domain of digital marketing and his passion led him to make a better decision of quitting his job and taking up Digital Marketing as a full-time profession and becoming a Digiprenuer. “The impact that the digital shift has created and keeping in mind the opportunities that lie ahead if it has made digital marketing the need of the hour. Despite the unprecedented challenges brought by the Covid-19 pandemic, it’s time for brands to adapt themselves to these new-age strategies and re-learn everything for a better future.”

What's amazing to learn about this gentleman is that he works with the small and emerging startups to help them earn the massive presence and reach they seek on these mediums, also helping them connect with their target audiences and increasing their sales on social media.

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In times, wherein a pandemic has caused offices to shut down and people are confined to the four walls of their homes to work from, it is social media and digital marketing that has played a major role in pushing out businesses to people's palms and even helped startups to flourish inspite of the tough market situation. If one lists out the professions that are here to stay for the longer run, Digital Marketing definitely stands among the top.