Brands Swiftly Moving To Assiduus Global After Uncertainty From Cloudtail

By mid 2022, Cloudtail will cease operations. 

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While on one hand, Cloudtail is frantically convincing brands onboard with them that they are in safe hands, on the other; brands are already feeling the heat and scrambling to save what can be salvaged. They are feeling neglected, there is no transparency on what the future holds and decisively, D2C brands are worried about numbers, their business' bottom line. 

No matter, how much assurance Cloudtail provides, the truth remains, if there is no Cloudtail, who will work on brand accounts? 

Consequently, a large number of D2C brands are investing their faith in Assiduus Global and moving their business away from Cloudtail. 

What Brands Want 

What brands want today is straightforward. They want an E-commerce unified acceleration partner that can provide them with multi-platform global access and who can make them succeed across marketplaces without keeping them away from intelligence, analytics and data. They want clear-cut insights that Cloudtail falls short of providing, something as simple as knowing pin codes or location of sales that they can implement in their social media ad campaigns. They want brand protection, better data backed decision-making capabilities and finally quantifiable, profitable growth. 

The Cloudtail Promise 

The assurance that Cloudtail is making to brands is that before their operations terminate in 2022, they will identify distributors who will work on the same lines as the Cloudtail model and businesses will be distributed through them. In this scenario, not only will brands be blind sighted, they will lose control and be at the mercy of distributors who have no knowhow on how to scale and expand brands on Amazon. 

Here's How Cloudtail's Distributor Model Will Adversely Affect Brands 

While Cloudtail is trying desperately to retain and influence brands that there is a model way out, the truth remains that they are not Amazon integrated partners anymore. Their model is going to be a distributor model wherein they will identify distributors who have no knowledge and acumen to scale brands. Cloudtail is neglecting potential partners and identifying only distributors that they can control from the backend and manoeuvre the ecosystem. The distributor model has inherent flaws. They restrict the control brands have over growth, leave them unable to influence key elements with distributors controlling customer lists, sales data and determine how much marketing effort to put into a brand. Ultimately, they control the destiny of a brand in that given market. 

Here's Why Brands Are Moving To Assiduus Global

Since Cloudtail announced its business operation closure, brands have been swiftly moving to Assiduus Global, the world's leading and fastest growing cross-border, multi-platform E-commerce supply chain and distribution accelerator. 

With 100% client retention since our inception, we do not just promise brands safety and scalability, we show it to them in pure numbers. Our modus operandi, when brands grow, we grow. We show our prowess with high volume sales without brands having to lose control and accountability or worry about distribution, going global or marketplace integrations.  

We provide brands with the sales capacity, manpower and infrastructure without having them to distract from their core competence of designing, producing and brand building.

Brands need a partner that can manage their global supply chain and distribution, give them intelligence, reports and data, add the right algorithms & APIs for integration and finally decode pricing & trade policies. Assiduus offers all this to brands and much more. By partnering with Assiduus, we facilitate brands to sell across marketplaces, across geographies, protect their brands, grow them rapidly in new geographies without having them to invest in infrastructure or resources and finally, give them access to crucial data and analytics. 

We decipher customer insights and analytics to help brands scale, save resources and grow rapidly. We seamlessly synchronize inventory and distribution across every purchasing channel, use our patent-pending technology to identify acceleration gaps and execute strategies that fill those gaps unleashing a brands' full potential in that geography. 

Earmarked amongst the fastest-growing companies in America by Inc., Assiduus operates across 5 continents and 12+ global E-commerce marketplaces. Our teams across global locations give brands the local expertise they need to win in new markets. We are propelled by a team that is young, passionate and, most importantly, understands how global E-commerce marketplaces function better than anyone on the market.  We put our skin in the game and fully commit to a brand and fully integrate into their operations and systems. 

Our mantra stands, Think E-commerce, Think Assiduus!

(Disclaimer: Brand desk content)