Home-grown brand Boult celebrates its sixth anniversary with series of events in Gurugram, Bengaluru

Boult, one of India’s fastest-growing home-grown brands, celebrated its 6th anniversary by organising a series of exciting events in Gurugram and Bengaluru in India from 23-25 June 23.  It is worth mentioning that Boult started its journey in 2017 with only one category of TWS earphones. In the short span of six years, it has become the second-largest TWS brand in India by selling a product every 5 seconds. 

According to the company, it is the fastest emerging smartwatch brand, having sold over 1.5 Crore units to date. According to the IDC report, Boult has secured 366.5 per cent year-on-year growth, holding a significant 9.3 per cent market share in the first quarter of 2023. As per the company, models such as Boult Drift and Cosmic have contributed significantly to its success. 

“We were able to do this because we embraced innovation & technology and integrated it in such a way that it reaches the masses. I have always been proud of Boult’s designs and the process will continue making us reach unlimited victories. As a home-grown brand, our aim is to make the Indian brand become available globally for which we have made an entry into the US and UK markets and have also mapped out 5 more countries to further spread our presence,”  Varun Gupta, Director and Co-Founder, Boult said.

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As part of the its sixth-anniversary celebrations, Boult offered every 6th product on the website free to the consumers. In addition to this, Boult set up exclusive Pop-up stores in 2 different cities where customers visiting the stores had access to special discounts and limited-edition deals as a token of gratitude. 

Besides, people got an opportunity to delve deeper into Boult’s 6D by peddling a bicycle, located in two prime locations, MGF Metropolitan Mall in Gurgaon and Nexus Mall, Koramangala, Bengaluru and grab some amazing gift hampers.