Big Billion Days Sale 2021: Ahead of sale, Realme debuts consumer appliances range on Flipkart

Flipkart on Thursday announced the launch of brand new Realme TechLife Washing Machine range ahead of The Big Billion Days 2021. With the launch of its washing machine lineup on Flipkart, Realme marks its entry into the large consumer appliance segment.

The Realme range of washing machines is equipped with intelligent features that include smart sensors, Fabric safe wash, 150W powerful motor, In-Built Heater and IPX4 water-resistant panels.

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The new range seeks to offer a bigger capacity (7.5kg) with robust features at a budget price. The washing machine range will be priced starting at Rs 12,990 and will be available on Flipkart from September 30.

Some of the key specifications include: Powerful wash, durable and efficient motor, tidal wave drum, smart technology, fully automatic, smart sensors, fabric safe wash, power foam wash, compact cabinet, water resistance, IPX4 water-resistant and shockproof panel.

Also, these fully automatic washing machines come in two capacities of top load variants.

Speaking about the launch, Hari G. Kumar, Vice President, Large Appliances at Flipkart, said, “We are excited to announce realme’s foray into the large consumer appliance segment on Flipkart. Over the past year, we have witnessed increased consumer demand for affordable smart home appliances from metros and tier 2 cities. As consumers plan their festive shopping, we want to ensure that they have the widest range of choices across specifications, variants, and design options to choose from. With the first-ever realme TechLife Washing Machine, we hope to deliver multifunctional and smart experiences to our customers.”

Commenting on the launch, Madhav Sheth, Vice President, realme and CEO, realme India, Europe & Latin America, said, “Under our realme TechLife, we are focusing on products that make for a robust ecosystem, and we are extremely proud that owing to our sustained efforts and the support our fans bestowed upon us, we are entering the consumer appliance segment with the launch of ‘realme TechLife Washing Machine’ range."

"We understand the requirements of our consumers and have led the market disruption in various categories like smartphones, TVs, AIOT devices, etc. and now, we want to disrupt the consumer appliance segment," he added.