Apple Watch Series 7 launch price: The US-based tech giant Apple on Tuesday announced the launch of much-awaited Apple Watch Series 7 during the live virtual event today. Apple Watch Series 7 comes with Always-On Retina display with significantly more screen area and thinner borders, making it the largest and most advanced display ever.

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The new Apple Watch Series 7 has been launched at a price of $399. Apple Watch Series 7 also features a user interface optimised for the larger display, offering greater readability and ease of use, plus two unique watch faces — Contour and Modular Duo — designed specifically for the new device.

Apple Watch Series 7 is the most durable Apple Watch ever, with a stronger, more crack-resistant front crystal. It is the first Apple Watch to have an IP6X certification for resistance to dust, and maintains a WR50 water resistance rating. The newest Apple Watch continues to offer indispensable tools for health and wellness, including an electrical heart sensor and ECG app, and a Blood Oxygen sensor and app.

Apple watchOS 8 helps users stay healthy, active, and connected through new workout types, the new Mindfulness app, innovative accessibility features, greater access with Apple Wallet, and more capabilities with the Home app, along with enhancements to Messages and the Photos app.

Apple Watch Series 7 introduces five beautiful new aluminium case finishes, along with a range of new band colours and styles. The entire Apple Watch Series 7 lineup will be available later this fall.

“Apple Watch Series 7 delivers significant improvements — from our largest and most advanced display, to enhanced durability and faster charging — making the world’s best smartwatch better than ever before/ Powered by watchOS 8, Apple Watch brings useful new capabilities to help customers stay connected, track activity and workouts, and better understand their overall health and wellness," said Jeff Williams, Apple’s chief operating officer.

Apple Watch Series 7 offers nearly 20 percent more screen area and thinner borders at just 1.7 mm — 40 percent smaller than those on Apple Watch Series 6. Apple Watch Series 7 is available in 41mm and 45mm sizes.  With watchOS 8, larger menu titles and buttons in apps like Stopwatch, Activity, and Alarms also make the screen even simpler to interact with.

Apple Watch Series 7 provides all-day 18-hour battery life on a single charge, and 33 percent faster charging compared with Apple Watch Series 6, through a new charging architecture and Magnetic Fast Charger USB-C Cable. watchOS 8 also brings new features to anyone who rides a bike. Apple Watch uses advanced algorithms to analyse GPS, heart rate, accelerometer, and gyroscope data to detect when users begin a ride, and prompts them to start an Outdoor Cycle workout if one was not initiated.