Apple wants you to use Safari over Google Chrome, lists six key reasons

Apple has made a significant thrust in promoting the usage of its Safari browser among users. The techy giant has recently unveiled a campaign giving a detailed insight into features of the Safari browser that help protect users’ privacy and valuable data and emphasizing six key regions where its Safari browser proves to be more protective and robust in terms of user privacy. Apple's Safari gives high priority to user privacy providing IP hiding, Intelligent Tracking Prevention, machine learning against fingerprinting, and URL or web tracker removals. Apple has unveiled a shot campaign video as it launches iOS 18 public beta and macOS Sequoia public beta indicating how URL tracking functions on browsers and makes use vulnerable to data theft and emphasizing how other browsers track users’ activities across various websites and create users’ profile without their consent, which can compromise their personal data and location information. 

Six key areas where Safari proves to be more useful as compared to other browsers 

Cross-site tracking prevention 

Apple claims that as data firms are continuously developing new methods to track users, the company has developed an Intelligent Tracking Prevention tool that utilizes machine learning to identify domains that track users. The tool then separates and removes the tracking data from the device. Intelligent Tracking Prevention is enabled by default when users browse through Apple’s Safari.

Location data defences

Apple says that Safari safeguards location data, which is essential for data firms to track users. Apple’s own browser does not share location information with any search engine to give more power to users. If users need to provide location data for finding places nearby, Safari offers granular control to users by warning signals like ‘to share or not share’ data, or selecting the option “remember my decision for one day," to restrict the duration of accessing users’ location data by websites.

Hides IP address from known trackers

Safari protects users’ IP addresses from identified trackers. This is essential as an IP address can be utilized to recognize users on websites and sessions disclosing users’ exact location. Apple claims that Safari also battles fingerprinting practices that reveal the identity of users, their locations, and browsing. Fonts, System configuration, plug-ins, and screen resolution as well can be utilized as part of a fingerprint. A shortened version of the system configuration of Apple products makes it difficult for trackers. 

Blocks recognized trackers in Private Browsing

In the case of Private Browsing, visited webpages, autofill information, and search history are not saved in Safari. With the inclusion of Face ID and Touch ID, Apple has made these protections further stronger. 

Privacy-conserving web extensions

Apple claims that some extensions in other browsers can also keep track of users’ screens. To protect its users, Safari notifies users about the data these extensions can track before they allow it.

Eliminates exclusive trackers from URLs in Private Browsing

At times there is additional information in some links when users browse the web that can track their data. Safari erases those links or redundant trackers attached to URLs that are exchanged in Messages and Mail. This tool also functions when users browse through Safari Private Browsing.