Apple poised to dominate smart home market: A threefold plan explained

With a cautious start and competitors having already established themselves strongly, Apple is poised to make an entry in the smart home market.  The company aims to put its devices in every corner of a household, competing with brands like Amazon and Google. According to a report, Apple’s potential entry will involve the use of AI, new types of displays, and a new operating system. 

The process begins with Apple introducing ‘Apple Intelligence’, which aims to enhance home automation by giving users control over apps, devices, and media. AI will ensure that the automation is smooth, enabling a seamless and personalised smart home experience. 

The second phase of Apple’s futuristic plan focuses on smart displays. The company is working on new displays, which are affordable like iPad, enabling features like FaceTime calls, Apple TV Plus, and even browsing the web. Additionally, Apple is developing an advanced product, a tabletop robot with a smart display and a rotating arm. The robot will leverage AI to analyse the surroundings and will be useful for home security. 

The final, and perhaps core component of the new plan is a new operating system, dubbed ‘homeOS’, which is based on Apple tvOS. The new OS will connect all Apple devices and will also be compatible with other devices, such as Amazon or Google products, thanks to the Matter standard. 

Notably, while Apple has already launched HomePod speaker and Apple TV, it has not captured a significant market share. However, by focussing on both software and hardware for home use, Apple could achieve leadership in the smart home market. The company sees an opportunity to make inroads, as competitors like Google and Amazon face challenges. If Apple successfully rolls out affordable displays along with an advanced robotic assistant, the smart home market could see a significant boost.