Amazon witnesses 2.5 times jump in sale of premium smartphones during Great Indian Festival 2023

Amazon Great Indian Festival 2023: Amazon witnessed 2.5 times more sales of smartphones in the premium segment during the Great Indian Festival 2023 when compared to last year. The e-commerce platform said that the surge in sales was driven by affordability options such as 'No Cost EMI' and 'Exchange Offers'. According to details shared by the company, the majority of people (60 per cent) purchased 5G-ready phones during the period. 

During the month-long festival, which started on October 8, 2023, the e-commerce platform achieved an all-time high in sales for large-screen TVs (55 inches and above) recording over 50 per cent higher sales than 2022.

"Customers from 99.7% pin codes shopped during the month-long celebrations with 80% of the customers shopping from tier 2 & 3 towns like Jalandhar, Kolhapur, Midnapore, Visakhapatnam and more," Amazon said in a statement.

This year's sales also saw over 35 per cent increase in small and medium businesses receiving sales when compared with 2022.

"The 2023 festive season saw the highest-ever number of sellers receiving a sale. Over 750 sellers made sales worth crores, and over 31,000 sellers made sales worth lakhs. The highest number ever during any festive period," it said.

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"With over 38,000 sellers achieving their highest-ever single-day sales and more than 40 lakh new customers shopping for the first time for their favourite products and brands, it was the best-ever festive season for Amazon India and its partners." 

There was also a surge in UPI payment as the e-commerce platform saw two-fold growth in Amazon Pay UPI users when compared with 2022. 

In order to make shopping more affordable for customers, the e-commerce platform provided offers from six banks including SBI Banks, ICICI Bank and more; with the offers being accessible to 65 per cent of India's credit card base and 36 per cent of India's debit card base.