Airtel adds regional language support on its Thanks App: Here is how it works

Airtel prepaid customers will now be able to access Airtel Thanks app in regional languages. The company has launched the vernacular support on Airtel Thanks app as part of its efforts to simplify the customer journey through innovative digital interventions. Airtel Prepaid mobile customers can now access Airtel Thanks app in multiple Indian languages - Hindi, Telugu, Bengali, Marathi, Tamil, Gujarati, Malayalam and Punjabi. 

As of now, the feature has been made available on Android. But, the company says that it will soon be available for iOS users as well. Also, support for several other Indian regional languages, including Kannadda, Assamese and Odia will be introduced in the coming weeks.       

With increasing smartphone penetration, particularly in smaller towns and villages, customers are looking for vernacular online experience. Airtel believes that this new feature on Airtel Thanks app will drive more adoption as well as make the user experience simpler and highly interactive for Airtel customers by removing language barriers. 

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“At Airtel, we are obsessed with solving customer problems and making their experience better through digital technologies. As India transforms into a smartphone nation, close to 35% of Airtel Thanks app users now come from Tier 2/3 towns and rural markets. With deep vernacular support, Airtel Thanks app becomes even more relevant and accessible for these customers and enables them to unlock the full potential of Airtel’s exciting digital services,” Adarsh Nair, Chief Product Officer, Airtel said. 

The Airtel Thanks App comes with customised interface – Silver, Gold, Platinum – based on customer ARPU. The app allows Airtel smartphone customers to access Digital Self Care - make recharges, bill payments, checking real time data usage/balance details.

Customers can also log service related issues through the app in a matter of few clicks. The app also offers access to digital payments and financial services along with preview of Airtel’s digital entertainment library.