74% Indians rely on YouTube to get cleaning tips, 42% use Instagram: Dyson

Dyson has released its annual global dust study that revolves around understanding cleaning habits and behaviours and their potential impact on well-being. While the study highlights a notable shift in cleaning habits among Indians post-pandemic, it also throws light on how social media is the go-to platform for them when it comes to getting cleaning tips. According to the study by Dyson, 74 per cent of Indians rely on YouTube and 42 per cent use Instagram for cleaning tips. 

"Social media is the go-to platform for Indians to get cleaning tips. 74% rely on YouTube, and 42% use Instagram for cleaning tips. 55% also reach out to their friends, family, and colleagues for tips," the report stated.

Global Dust Study 2023: Indian Insights

41 per cent strongly believe that household dust contributes to illnesses like asthma.

The age group between 25 and 44 exhibits the highest awareness of dust-related allergens.

43 per cent of air purifier users in India use their air purifiers all year round to clean the air in their homes, with Mumbai (51 per cent) and Pune (50 per cent) topping the list.

Around 45 per cent of Indian parents are encouraging cleaning habits among children aged between 6 to 12 years.
 
1 in 2 Indians are aware of the presence of virus in dust and believe that the most important reason to remove dust from the home is to ensure that everyone in their family stays healthy

Over 80 per cent of Indians are unaware that the virus can stay on the surface for more than 2 days.

A staggering 83 per cent of Indians recognise HEPA filters as the most powerful type of vacuum filter, effectively eliminating dust particles, allergens, and viruses.

Areas where Indians clean the most

In India, there has been a significant shift in cleaning priorities compared to the previous year. While only 31% of respondents considered cleaning a top priority in 2022, this year's results reveal a remarkable increase, with 61 per cent of participants expressing concerns about dust or dirt accumulating in their homes. This significant surge indicates a heightened emphasis on cleaning practices. However, it is worth noting that 42 per cent of individuals are only motivated to clean when visible dust or dirt is present on the floor.

In India, 60 per cent of people think that the toilet is the worst offender when it comes to harbouring viruses, while 42% allow their pets on their sofas, unaware of the fact that they leave dander around the home consisting of tiny flakes of skin, fur, or feathers that they naturally shed, which can harbour viruses and other allergens.

While 45 per cent of Indians think the kitchen is where viruses reside, however, more than 70 per cent of Indians are not concerned about removing viruses while cleaning their kitchen. Moreover, less than 25 per cent of respondents feel viruses reside on their kitchen worktops, kitchen appliances and kitchen cabinets.