WWDC 2021event update: During the Worldwide Developers Conference (WWDC 2021) event, the US-based tech giant Apple showcased new privacy protections and features in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, which help users better control and manage access to their data. 

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Apple has continually expanded its commitment to privacy and encouraged change across the industry with features like App Tracking Transparency and Privacy Nutrition Labels on the App Store, the company said.

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“Privacy has been central to our work at Apple from the very beginning Every year, we push ourselves to develop new technology to help users take more control of their data and make informed decisions about whom they share it with. This year’s updates include innovative features that give users deeper insights and more granular control than ever before," said Craig Federighi, Apple’s senior vice president of Software Engineering.

In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.

For a number of years, Intelligent Tracking Prevention has helped protect Safari users from unwanted tracking by using on-device machine learning to stop trackers while allowing websites to function normally. This year, Intelligent Tracking Prevention is getting even stronger by also hiding the user’s IP address from trackers.

Check Up on App Privacy: With App Privacy Report, users can see how often each app has used the permission they’ve previously granted to access their location, photos, camera, microphone, and contacts during the past seven days.

Users can check whether this makes sense to them, and take action by going to the app in Settings if it doesn’t. Users can also find out with whom their data may be shared by seeing all the third-party domains an app is contacting.

Process Audio of Siri Requests on Devic: With on-device speech recognition, the audio of users’ requests is processed right on their iPhone or iPad by default. This addresses one of the biggest privacy concerns for voice assistants, which is unwanted audio recording.

Enhance Internet Privacy with iCloud+: iCloud+ combines everything customers love about iCloud with new premium features, including iCloud Private Relay, Hide My Email, and expanded HomeKit® Secure Video support, at no additional cost.2

Private Relay is a new internet privacy service that’s built right into iCloud, allowing users to connect to and browse the web in a more secure and private way. When browsing with Safari, Private Relay ensures all traffic leaving a user’s device is encrypted, so no one between the user and the website they are visiting can access and read it, not even Apple or the user’s network provider, the company said.

With share current location, users can easily share their current location with an app just once, without giving the developer further access after that session. Developers can customize the share current location button, and integrate it directly into their apps, according to the company.

With enhanced Photos limited library access, developers can offer smart functionality — like a recent photos folder for specific albums — even when a user has only granted limited access.

With secure paste, developers can let users paste from a different app without having access to what was copied until the user takes action to paste it into their app. When developers use secure paste, users will be able to paste without being alerted via the pasteboard transparency notification, the company said.