Domestic wearable brand PLAY is gearing up to launch two avant-gardes, ‘Made in India’ smartwatches PLAYFIT SLIM and PLAYFIT STRENGTH. Both the smartwatch models come equipped with features like full-touch display, water and dust protection, multiple sports modes, heart rate and fitness tracker, sleep and SPO2 monitor, and more.

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According to the company, these smartwatches will be available at the competitive pricing of Rs 3,999, PLAYFIT SLIM and Rs 4,999 for PLAYFIT STRENGTH. Also, interested consumers will be able to purchase these watches from 30th November 2021.

 "We are delighted to announce the PLAYFIT series of our smart wearables, which are 100% made-in-India too. With the introduction of these newfound smartwatches, PLAY aims to strengthen its leadership standpoint in the hitherto Indian e-wearable market so that customers can opt for best-in-class products and services in terms of cutting-edge e-gadgets," Hamish Patel, Chief Product Officer of PLAY, said in a statement.

The smartwatches come with two-pin magnetic chargers and an ingenious and interactive application that significantly improves users’ lifestyle decisions. This uniquely fashioned PLAYFIT Application is compatible with both iOS and Android devices.

On the back of energetic design and value proposition hosted in India for data protection, the application will assist the wearers in making better lifestyle-related judgments, resulting in an all-inclusive health-centric future. PLAY is also focusing on a renewed packaging style that is more product-centric, thus uplifting the overall charm of these marvelous smartwatches.

 The PLAFIT SLIM comes in a round shape aluminum watch dial. As the name suggests, this smartwatch is slim, comfortable and fits like a glove on the hand. The device is embedded with a fashionable strap in Black and Blue colours giving it a wholesome appearance.

On the other hand, the PLAYFIT STRENGTH has brilliant stainless steel for the round dial and a composite body structure made with Polycarbonate and Acrylonitrile Butadiene Styrene that provides unparalleled mechanical properties and high processability, thereby offering heat resistance properties. It is bold, rugged, and simply empowers the energy of the inner athlete in you.

 The PLAYFIT SLIM comes with a working capacity of 7 days with 15 days standby time. Simultaneously, the PLAYFIT STRENGTH has a working magnitude of up to 5 days (even with BlueTooth-calling feature) with 7 days standby capacity. The smartwatches can run smoothly for up to 5 days after getting 100% charged in one go.