Vivo Y53s launch price: Chinese smartphone brand Vivo has launched the Y53s smartphone in Deep Sea Blue and Fantastic Rainbow color options in India today. The smartphone can be purchased across online platforms and partner retail stores from August 9. Priced at Rs 19,490 in India,  the device comes packed with 64MP rear camera and massive 5,000mAh battery.

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Launch offers on the Vivo Y53s include up to Rs. 1,500 cashback via HDFC Bank debit/ credit cards and EMI transactions, ICICI Bank credit and debit cards, Kotak Mahindra Bank, and Bajaj Finserv. There will also be Jio benefits worth Rs. 7,000. Further, customers will get no-cost EMI options.

Online channels will also have additional Rs. 1,500 exchange discount and no-cost EMI options for up to nine months. The 8GB+128GB storage (expandable upto 1TB) device offers 3GB extended RAM where users can download their favourite apps and run them all seamlessly.

"With Vivo Y53s, vivo reaffirms the Y series philosophy of making innovation accessible to all. Vivo Y53s has been designed keeping in mind the evolving needs of the consumer packed with comprehensive offerings and segment leading features like smooth FHD+ display, versatile camera and long-lasting battery life," Nipun Marya, Director- Brand Strategy, Civo India said in a statement

"With this launch, we continue to add new devices to our portfolio across various price points to meet our customer’s expectations and provide them with unmatched immersive and premium experience," he further added.

Vivo Y53s sports a 6.58-inch FHD+ display, 64MP triple camera along with powerful 5000mAh battery. It also offers 18W Fast Charging capabilities. The smartphone is powered by a MediaTek Helio G80 processor and comes with the latest FunTouch OS 11.1.

There is triple rear camera setup that houses a 64MP primary sensor with an f/.79 lens, along with a 2MP macro shooter and a 2MP depth sensor. For selfies and video chats, the Vivo Y53s comes with a 16MP selfie camera sensor with an f/2.0 lens. The triple rear camera setup provides enhanced picture capabilities and is supported by a wide range of features that include Super Night Camera, Eye Auto Focus, Ultra Stable video and more.

The smartphone is powered by MediaTek Helio G80 processor and comes with the latest FunTouch OS 11.1 along with other innovative features. The company claims that Y53s lasts more than 14.3 hours of online HD movie streaming and 7.05 hours of resource-intensive gameplay.