Apple iPhone 14 launch: As Apple September event is near, many reports have hinted that this time the brand may launch its latest iPhones --  iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max in before September 10. In fact, a recent report claimed that Apple is planning unveil the Apple iPhone 14 series, Watch Series 8 and the 10th Gen iPad during the Apple event on September 6. 

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Also, ahead of the Apple September launch event, a new report from MacRumors  has claimed that the iPhone 14, iPhone 14 Pro models likely to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the ‌iPhone 14‌ lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year.

According to the report, the ‌iPhone 14‌ and ‌iPhone 14 Pro‌ will launch with the same number of color options as their predecessors. Compared to the selection of color options available with the ‌iPhone 13‌ mini and ‌iPhone 13‌, the ‌iPhone 14‌ and ‌iPhone 14‌ Max are said to be available in the following colors: iPhone 14 and iPhone 14 Max - Black (Midnight), White (Starlight), Blue, Red (PRODUCT RED) and Purple.

"Assuming that the Weibo post's black and white options for the ‌iPhone 14‌ actually refer to Midnight and Starlight, the new color lineup would mean the discontinuation of the ‌iPhone 13‌'s Pink and Green," MacRumors report said.  For the high-end models, the ‌iPhone 14 Pro‌ and ‌iPhone 14 Pro‌ Max will apparently feature a similar selection of colors to the ‌iPhone 13 Pro‌ and ‌iPhone 13 Pro‌ Max: iPhone 14 Pro and iPhone 14 Pro Max: Graphite, Silver, Gold and Purple. This would mean that the ‌iPhone 13 Pro‌'s Sierra Blue and Alpine Green would not be carried over this year, the report further added.

According to the report, the iPhone 14 Pro will start at $1,099 (up from $999) and the iPhone 14 Pro Max will be priced at $1,199. The rising component costs and Apple’s determination to differentiate Pro and non-Pro iPhones, will see the iPhone 14 Pro and iPhone 14 Pro Max increase to $1099 and $1199 respectively.  The brand is also expected to replace the iPhone 13 mini with a Max version could lead to a price hike of about $300, the report further added.