AirPods 3: After the huge success of AirPods and AirPods Pro, the US-based tech giant Apple recently announced the launch of the third generation of AirPods (AirPods 3) with an aim to capture a larger True Wireless Stereo (TWS) market share in India. The AirPods 3 is priced at Rs 18,900 in the country.

COMMERCIAL BREAK
SCROLL TO CONTINUE READING

WATCH | Click on Zee Business Live TV Streaming Below:

READ: Apple AirPods 3 with spatial audio, 30 hours total battery life launched at Rs 18,900 in India - Check availability and more

"But yes, then there are buyers in the market who are ready to pay for the experience and some of the existing TWS users could be exploring this product as their next purchase to up the experience. 'In the premium segment of TWS, I think it's Apple by default. Yes, indeed people do opt for Samsung also, but the primary preference is around Apple there. Apple has over 75 percent market share by volume for 1H 2021 in TWS above Rs 15,000," Kawoosa said.  (The data mentioned here is based on Techarc's India Connected Consumer Market Scan Dashboard)

Meanwhile, Apple registered a whopping 150 percent growth (on-quarter) for iPhones in the July-September period (Q3) in India, shipping over 1.53 million units in the country. iPads also logged a huge jump in growth, at 109 percent (on-quarter), and nearly 0.24 million units were shipped in the same period in the country, as per insights from market research firm CyberMedia Research (CMR).