After iPhone 14 launch, iPhone 15, iPhone 15 Pro Max likely to come with major changes - What to expect in 2023

iPhone 15 Pro Max, iPhone 15: After the launch the latest Apple iPhone 14 series smartphones, a new report has claimed that  the brand will likely continue to offer four models in 2023 - iPhone 15‌, ‌iPhone 15‌ Plus, the 6.7-inch ‌iPhone 15‌ Pro , and the ‌iPhone 15‌ Pro Max. Also, Apple is most likely to differentiate between its Pro and non-Pro iPhone models with next year's iPhone 15 and iPhone 15 Pro. Also, The iPhone 15 Pro Max will be the sole Apple smartphone of 2023 to get a periscope camera lens.

According to MacRumors, in a periscope system, light entering the telephoto lens is reflected by an angled mirror towards the camera's image sensor. The change in direction in which the light travels allows for a longer "folded" telephoto setup inside phones, enabling users to zoom in further without any blurriness.

"According to industry analyst Ming-Chi Kuo, Apple may create more differentiation between the two models to increase the shipment of "Pro" models. "I believe Apple will create more differentiation between iPhone 15 Pros and iPhone 15 standard models to increase Pro shipment allocation and the new iPhone ASP," Kuo wrote on Twitter," as per IANS report.

The analyst also mentioned that the same thing might happen between the iPhone 15 Pro Max and the iPhone 15 Pro. Taking a step further, Apple will also start creating differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro. It is the best practice via a precise product segmentation strategy to generate more sales/profits in a mature market, the report added.

Meanwhile, IANS report recently mentioned that the next iPhone 15 is likely to be manufactured at the same time in India and China next year. Several reports mentioned that the tech giant would start the production of the latest iPhones -- iPhone 14 series -- in India two months after its debut.