Aao Karein Cheeni Kum’: Micromax in smartphone launch confirmed for November 3

Micromax’s comeback to the Indian market now has a date. The smartphone maker on Friday announced that it will be launching the new smartphone in India on November 3. The Micromax in launch date was confirmed by the company in a post through which it also took a dig at Chinese makers. The video showed a cup of tea with the message ‘Aao Karein Cheeni Kum’. 

Micromax’s return comes on the heels of the PLI approvals sanctioned by the Government of India, moving a step closer to realising the vision of Atmanirbhar Bharat. In a video posted earlier on Micromax’s social media platforms, company co-founder Rahul Sharma announced that  “endeavour is to bring India on the global smartphone map again with 'in' mobiles”.  

While he didn’t say much about the upcoming smartphone, few details of the line up have been leaked online, suggesting that Micromax can launch two smartphones soon.   

Micromax in: Price in India (speculated)   

The official price is yet to be revealed but the company is expected to launch two smartphones - both tipped to cost between Rs 7,000 and Rs 15,000. This will allow Micromax to compete with the likes of Xiaomi, Realme, and Samsung budget phones.  

Micromax in: Features and Specs  

Both the Micromax in smartphones are likely to come with MediaTek chipsets. While one of them will be powered by a MediaTek G35 processor, the other one could get a MediaTek G85 chipset. The one with the MediaTek G35 processor is likely to get a 6.5-inch HD+ display and a 5,000mAh battery. It can be launched in two variants - 2GB of RAM, 32GB of storage and 3GB of RAM, 32GB of storage.  

One of the smartphones should feature dual rear cameras (13MP, 5MP), and an 8MP front camera. The second variant might get triple rear cameras (13MP, 5MP, 2MP) and a 13MP selfie shooter.