WhatsApp Payments: The Meta-owned popular messaging application WhatsApp on Tuesday launched a user-safety campaign - titled ‘Scam Se Bacho’  with an aim to create awareness and educate users on making safer online payments. It will come alive through a music video, the company said. 

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"Being an industry leader among end-to-end encrypted messaging services in preventing abuse and promoting online security, WhatsApp is now focusing on communicating its core safety principles to payments on WhatsApp to help keep users safe while making digital payments," WhatsApp India said in a statement. 

 The ‘Scam Se Bacho’ music video is a parody rendition of the popular evergreen song, ‘Dekh Ke Chalo’, and delivers the socially relevant message of user safety in a fun and breezy tone. 

The new lyrics demonstrate real-life situations in which individuals could be susceptible to scams and reinforce the message of staying safe and exercising caution while making digital payments.

 The video further highlights initiatives that WhatsApp has undertaken to help consumers avoid such scams, frauds and make payments on WhatsApp smartly and securely. The goal of the video is to engage the audience through nostalgia and educate them about digital payment safety in the most comforting and memorable way, the messaging application said. 

“While UPI continues to remain one of the safest, convenient and interoperable modes of making payments, India’s growing acceptance of online payments has also seen an increase in digital payment frauds," Manesh Mahatme, Director - Payments, WhatsApp India said in a statement.

"We hope that this initiative by WhatsApp will resonate with people and they can sing their way through safe and secure online payments," Mahatme further added.

Payments on WhatsApp allows users to send and receive money from their contacts via Unified Payment Interface (UPI) as easily as sending a WhatsApp message. With user safety at its core, Payments on WhatsApp is designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment.