WhatsApp Business: Connecting with customers to be easier for small businesses - Check all details

WhatsApp Business: WhatsApp is one of the most popular instant messaging apps with over 200 million user base. Because of its huge popularity, a lot of businesses have now started using WhatsApp. Considering this, the Meta-owned platform is making it easier for businesses to connect with their users using the platform. Also, these businesses will be able to create Facebook and Instagram ads without needing a Facebook account, 

"We're also announcing new paid messaging features so small businesses can reach customers more efficiently," Founder and CEO of Meta Mark Zuckerberg announced on Tuesday.

WhatsApp Business: Create Ads Without Facebook Account

Many small businesses across the world will soon be able to run their entire operation on WhatsApp to create, purchase and publish a Facebook or Instagram ad directly within the WhatsApp Business app. That means no Facebook account is required – all businesses need to get started is an email address and form of payment. 

WhatsApp Business: Reach More Customers Quickly

Zuckerberg also said in a post that Meta will soon announce new paid messaging features so small businesses can reach customers more efficiently.

"Starting soon we’ll begin testing a new feature within the WhatsApp Business app where small businesses will have the option to send personalized messages to their customers – like appointment reminders, birthday greetings or even updates on a holiday sale – in a faster and more efficient way," the social media platform said. 

This new feature will be useful for businesses as they can easily send the same message to multiple customers. Also, it will give businesses the ability to send personal messages with the customer’s name and customizable call-to-action buttons to specific customer lists such as those with a select label (like “VIP customers” or “new customers”), schedule the day and time the messages are sent and then see what’s working. 

However, this advanced, optional type of message will be offered for a fee in the WhatsApp Business app. Without sharing any details about the fee and features, the company said that more details will be shared in the future.