Pinterest to add shopping feature to its Shuffles app
The collage-making app Shuffles will now have access to the same shopping features as regular pins. Users will be able to tap individual collage cutouts to see the brand, price, and other product metadata, as well as shop for similar products, according to TechCrunch.
Photo-sharing social media platform Pinterest has announced that it is working on ways to add Shuffles collage content into Pinterest, beginning with shopping.
The collage-making app Shuffles will now have access to the same shopping features as regular pins. Users will be able to tap individual collage cutouts to see the brand, price, and other product metadata, as well as shop for similar products, according to TechCrunch.
Shuffles is a collage tool that allows users to create, publish and share visual content.
The company launched the application to the general public in November last year.
"The high-density nature of Shuffles, which can include layers of product cutouts from multiple Pins, allows consumers to dig deeper and also connect to other Shuffles that include the same Pins.
Also Read: Redmi 12C to be launched on March 30: Check price, features, specifications and other details
As we look ahead to how consumer behaviour is evolving, we`re testing ways of integrating Shuffles collage content into Pinterest, starting with shopping," the company said.
The report said that users create collages with Shuffles by using Pinterest`s own photo library or by taking photos of objects they want to include with their iPhone`s camera.
The app is currently only available for iOS users in the US, Canada, UK, Ireland, Australia and New Zealand.
Meanwhile, Pinterest has also started testing a new advertising product, "Premiere Spotlight", allowing brands to reach consumers from a more prominent position within the company`s mobile app.
With this, advertisers will gain access to a premium placement for 24 hours on the Pinterest app`s search page.
Catch the latest stock market updates here. For all other news related to business, politics, tech, sports, and auto, visit Zeebiz.com.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.