Lazypay, the 'buy now pay later' service from digital lender PayU Finance, has launched an EMI option to its customers wherein merchants can offer instant cardless-EMI option to their consumers for ticket size upto Rs 1 lakh.

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Lazypay EMI is currently live on partner platforms such as Policyboss, Medvarsity, Learningbix, Nexopay etc and is also integrating with PayU payment gateway to extend the solution to over 3.5 lakh PayU-enabled merchants.

The EMI service will enable merchants to offer instant signup for credit to their customers leading to quicker buying decisions and an increase in sales.

PayU Finance is a digital lender and the NBFC unit of PayU which owns Lazypay, and Paysense which is into personal loans.