Paytm launches its Android Mini App Store with 0 pct payment fee, gets 300 apps on board

After days of speculations, Paytm has finally launched its own Android Mini App Store to support Indian developers to take their innovative products to the masses. Mini apps are a custom-built mobile website that gives users app-like experience without having to download them. The company said that this platform will not only benefit developers but also help smartphone users to save their limited data and phone memory.  

Paytm is providing listing and distribution of these mini-apps within its app without any charges. For payments, developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and Cards to their users. 

The company provides Paytm wallet, Paytm Payments Bank account and UPI at zero charges and levies a 2% charge for other instruments like credit cards. This local India’s app store aims to drive the Atmanirbhar Bharat mission while keeping the digital consumer spends within India. 

More than 300 app-based service providers such as Decathalon, Ola, Park+, Rapido, Netmeds, 1MG, Domino's Pizza, FreshMenu, NoBroker have already joined the program. It comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users. This app store has been running in beta with select users and witnessed over 12 million visits in September.

Vijay Shekhar Sharma, Founder & CEO - Paytm said, "I am proud that we are today launching something that creates an opportunity for every Indian app developer. Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn't require any separate download and enables them to use their preferred payment option." 

The company believes that through this initiative India would be able to build a sustainable and thriving local technology ecosystem that resonates with the true spirit of Atmanirbhar Bharat.