McDonald’s app launched in India with special deals, offers - Here's all you need to know!

In good news for fast food lovers in the country, McDonald’s India has launched a new brand app –‘McDonald’s’ – to provide consumers with special deals and offers that can be redeemed at dine-in, takeaway or drive thru.

Through the new McDonald’s app, the company aims to enhance its customer experience as well as engagement by offering them '#TheRealDea'l and the best of McDonald’s all on one single mobile platform. In addition to great deals and offers, the app also allows one to order McDelivery, share feedback, learn more about the menu, and much more, the company said in a statement.

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Claiming' #TheRealDeal' is simple. Follow these steps: Download the ‘McDonald’s’ app on your iOS and Android device, or simply scan this QR code, Select the country as India – North & East. Register by creating an account. Once registered, a bunch of offers will appear under the “Deals” section.

Select on the deal to claim (at dine-in or takeaway or drive-thru). Then, tap ‘Redeem’ and ‘Activate’ once at the counter, as this will activate a 5-minutes timer and a QR code will appear on the screen. One will need to place the code in front of the scanner so that the deal is read and applied, within the 5 minutes.

According to the company, the new McDonald’s mobile app is aimed at leveraging the power of the ubiquitous mobile platform to drive better customer engagement.

“We are scaling our efforts in 2021 using technology to elevate our customers’ experience. The McDonald’s mobile app is an important part of our strategy to delight our customers with #TheRealDeal on their favourite McDonald’s menu items," Robert Hunghanfoo, Head, CPRL (Connaught Plaza Restaurants operates McDonald’s restaurants in North and East India), said in a statement.

As a commitment to quality and safety in the current times, McDonald’s India – North and East has introduced the Global ‘Safety+’ program that includes nearly 50-plus process changes in the restaurant operations.

Safety+ is a Global system of enhanced hygiene and safety practices that help ensure that every part of the McDonald’s experience is safe for its customers and employees. It builds on more than six decades of safety-first leadership in McDonald’s restaurants, the company informed.