Are you an Instagram user? Then you must know that Instgram has a search feature using which you can look for accounts and posts of your interests.

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When you tap the search bar on the Explore page, the first thing you see is your recent searches. As you begin typing “space,” the app show you accounts, audio, hashtags, and places that match the text of your search.

 

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In addition to the text you type into search, Instagram use information from accounts, hashtags and places called signals to rank your search results.

But have you wondered if you appear in searches or not? Instagram in a blog post has revealed how it helps you show up in Search.

It is important that you show up in search results when your friends or fans are looking for you. So here are a few best practices that you can use to help show up in search results:

1. Use a fitting handle and profile name: Search results are matched by text. Using an Instagram handle or profile name that’s related to the content of your posts is your best bet for showing up in relevant searches. If your friends or fans know you by a certain name, include that name in your username or profile so that you can show up when they search for you.

2. Include relevant keywords and locations in your bio: Make sure your bio includes keywords about who you are and what your profile is about. If your account is location-specific, like for a small business, sharing your location in your bio can make it easier for people in your area to find you.

3. Use relevant keywords and hashtags in captions: Put keywords and hashtags in the caption for a post to be found in Search.