ICICIdirect launches app to empower investors on market, financial products

ICICI Securities announced the launch of ‘ICICIdirect iLearn’, a learning app for investors, on Wednesday. The app will provide customers access to learning content around financial products and market topics.

With the aim to familiarise investors with the knowledge on financial or investment tool, the app will have standard and contemporary content, and cater to the requirement of beginners & investors, both.

“The app is said to hosts more than 550 plus content pieces across various sections, content will be updated on regular intervals on different topics including current market developments.” the company press release stated.

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“The app will simplify complex financial concepts for users and enhance the users’ investment acumen, to build user’s confidence and help make informed decisions about investing money.”, the press release stated further.

Commenting on the launch, Mr. Vishal Gulechha, Head – Retail Equity, ICICIdirect, said, “For decades now, ICICI direct has been imparting financial knowledge to Indian investors through various awareness programmes in a physical format.”

He also stated, “As the world moves towards digitalisation, we are happy to launch ‘ICICIdirect iLearn’ which is aimed at providing investors with well-researched and simplified content curated by our experts to help them make informed investment decisions. This content will be updated on a regular basis, providing the investors with fresh perspective.”

Furthermore, he said, “We also plan to introduce ‘iCommunity’ on the platform soon that will enable an opportunity of learning through fellow investors. With our constant efforts to reach out to a larger audience and educate them on the importance of financial literacy, we hope that ICICIdirect iLearn will empower investors plan and achieve their desired goals,”

The app is available in both  Android & iOS systems. The app has content from ICICIdirect’s inhouse & reputed third party content creators. Over the coming months and quarters, the content would cover all aspects of investing, protection as well as loans.