Flipkart Big Billion Days 2021: Samarth’s artisans and weavers bring ‘Artforms of India’ to consumers

Flipkart is gearing up for the 8th edition of its flagship festive event, The Big Billion Days (TBBD) and is working actively with Flipkart Samarth artisans, weavers and handicraft makers to enable their livelihoods and business growth.

In this Big Billion Days sale, the artisans and weavers who are part of the program, have curated a special line of products under the theme ‘Artforms of India’ as they tap into the pan-India consumer base who shop online during the festive season.

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As per the information provided the e-commerce company in a release, Flipkart Samarth, designed to democratize e-commerce through technology and build a sustainable and inclusive platform for the under-served, domestic communities, has been working with Government entities, livelihood missions and NGO partners.

The program has grown 7 times in sales since last year and now impacts 9,50,000 livelihoods by providing them with greater market opportunities and hand-holding them to make them comfortable with digital commerce, Flipkart said.

Last year, the artisans who were a part of Flipkart’s annual festive event saw 2.5 times increase in their revenue compared to the non-festive period.
This year, ‘Artforms of India’ will bring to consumers products from across the country that have a rich cultural heritage and high regional significance.

As per the information provided, ‘Artforms of India’ will see a limited edition of 28 products, curated by partners such as Garvi Gurjari, one of the largest emporiums from the western region, impacting close to 2,000 plus artisans across the state; Tribes India (TRIFED) from the Tribal Welfare Ministry that is responsible for promoting and market products made by tribal craftsmen across the country and impact close to 3,50,000 tribals in India, and NULM, the country-wide livelihood generation program that works with close to 500 plus self-help groups and supports the promotion of their handmade and traditional products.

All of these products will be limited edition, as part of BBD Specials, and will directly contribute towards impacting the livelihood of the makers.

In addition to this, Flipkart is also introducing its 3D and AR capabilities through Flipkart Camera to offer an immersive experience to consumers shopping products from ‘Artforms of India’.

Consumers will be able to interact with select handcrafted items across handbags and home decor products or view them in their space.