This startup offers water at almost no cost, secures Rs 5 crore in funding

Wahter, an Indian startup renowned for its remarkably affordable bottled water, has successfully raised Rs 5 crore in funding during its pre-seed round, valuing the company at Rs 52 crore. The company’s unique business model revolves around selling water bottles at an almost negligible cost to consumers.

Founded in December 2023 by Amitt Nenwani and Kashiish A Nenwani, Wahter leverages advertising opportunities on its bottle labels to offset production costs. This approach not only allows the company to maintain extremely low prices but also enables brands to reach a broader audience through innovative marketing strategies.

By offering bottled water at prices as low as Rs 1-2, Wahter aims to make clean drinking water accessible to a wider population while providing significant exposure to advertising partners.

The recently acquired funds will primarily be allocated towards expanding the company’s distribution network and optimizing production processes. Additionally, investments will be made to enhance advertising innovations, further strengthening their market presence.

Wahter plans to increase its presence by deploying more carts, strollers, and kiosks in high-traffic areas such as metro stations, malls, and public spaces. Since its inception, the company has already deployed over 100 units and has secured partnerships with prominent entities like boAt, Vijay Sales, and ACE Capitals. In its inaugural month alone in Delhi NCR, Wahter reported sales exceeding 2 lakh bottles, underscoring its rapid growth and market acceptance.