Ex-Flipkart exec’s Flash app gets $6.7 million in funding led by Blume Ventures, PeerCapital

Flash.co, a digital identity creator that was founded by former Flipkart executive Ranjith Boyanapalli, has raised $6.7 million in the pre-Series A round, the company said in a press note on Tuesday (September 19). The round was led by Blume Ventures and co-led by its existing investor, PeerCapital.

With this, the company's total funding amounts to $12.5 million. Other investors who participated in the latest round, including White Venture Capital and Emphasis Ventures, also took part in the round.

"The idea of simplifying an individual's digital commerce lifecycle by unifying it into a single comprehensive mailbox, thereby deriving substantial benefits for the customer, is a compelling value proposition whose time has come. We partnered with Ranjith, inspired by his bold ambition to develop a world-class product in India that will resonate globally," said Karthik Reddy, co-founder and managing partner of Blume Ventures.

Flash.co is transforming the shopping experience for power shoppers worldwide. The Flash.co platform offers a comprehensive range of benefits, including seamless shopping tracking, insightful spend analytics, and personalised lifestyle rewards tailored to individual shopping behaviours. The app was launched in April 2023.

The company's other investors include global venture capital firms such as Global Founders Capital, White Venture Capital, Emphasis Ventures, Soma Capital, Zinal Growth, as well as angel investors like Binny Bansal (co-founder, Flipkart), Kunal Shah (founder, CRED), Sujeet Kumar (co-founder, Udaan) and others.