The much-anticipated fourth season of Shark Tank India is set to premiere on January 6. Ahead of its launch, a promotional video has created a buzz by showcasing some of the innovative startups participating this season. Among them, one startup has already captured attention—Beast Life, founded by renowned social media influencer Gaurav Taneja, famously known as "Flying Beast." The sharks were taken aback by the sheer scale of his earnings, revealed during the show.

"You earn Rs 1 crore in 1 hour, what are you doing here?"

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When Taneja presented his pitch on the Shark Tank India stage, judge Vinita Singh couldn't hide her astonishment, remarking, “You earn Rs 1 crore in one hour; what are you doing here?” This question has piqued curiosity about his startup and its journey.

What is Beast Life?

Beast Life is Taneja's fitness brand offering a wide array of products, including health supplements, protein powders, and mass gainers. The brand aims to cater to the growing demand for fitness-focused products among health enthusiasts.

Social media dominance

Taneja's massive online presence added to the intrigue. His YouTube channel, Flying Beast, boasts 9.27 million subscribers, while his Instagram account is followed by 3.6 million users.

Growing popularity of Beast Life

The Beast Life Instagram page has already garnered 1.25 lakh followers, reflecting significant traction even before the show airs.

Beyond Beast Life

Apart from his flagship fitness brand, Taneja also runs another YouTube channel, FitMuscleTV, which has 2.11 million subscribers. The channel’s Facebook page enjoys an audience of 1.47 lakh followers with 1.23 lakh likes.

With his entrepreneurial pitch and remarkable social media influence, Gaurav Taneja's presence on Shark Tank India is set to redefine the dynamics of the upcoming season.