SaaS startup Reelo on Monday said it has raised USD 1 million (Rs 8.35 crore) from angel investor Gokul Rajaram.

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The funds will be utilised to speed up hiring and incorporate advanced data analytics and AI-driven technology.

The company in a statement said it will use the capital to accelerate its mission to bring enterprise-level data analytics and AI marketing technology to underserved small & mid-market restaurant and retail businesses.

It will also "use the fresh capital to accelerate hiring across all departments, augment AI & ML capabilities to build a personal data-driven assistant that automates marketing for them and expand its presence in existing and new global markets".

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