Novavente Private Limited, a technology sales company, has secured a $3 million funding from Highbrow Securities, according to a company's press release on Wednesday, June 26. The investor is known for late-stage investments in small and medium-sized enterprises (SMEs). 

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The company plans to utilise the fresh funding to its expansion plans, enhancing offerings and services, and at the same time boosting the workforce. The partnership will play a pivotal role in driving growth and innovation for the platform, Novavente said. 

With over 15 years of specialised experience, Highbrow has guided over 100 IPOs across mainboard and SME platforms in India and globally. The firm continues to offer its knowledge, foresight and plans to support over 50 IPO-bound companies in the coming months.

Talking about the strategic investment, Tarun Singh, managing director of Highbrow Securities said, "Investing in Novavente underscores our deep confidence in their innovative sales acceleration and AI-driven solutions. Generative AI will be transformative, becoming the new industry standard. Novavente is at the forefront of this shift, poised for exceptional growth. As they prepare for their IPO, Novavente offers a compelling high-growth narrative. We are genuinely excited to support them and eagerly anticipate a successful partnership as they navigate and lead this exciting journey."

Established in 2016, Novavente is a home of technology sales, delivering pioneering business solutions with a focus on cutting-edge technology and customer-centric approaches. Specialising in global sales enablement and demand generation, Novavente employs AI, machine learning, sales automation, and research-driven strategies to help clients expand in current markets and explore new geographies.

This collaboration not only provides Novavente with crucial financial support but also significantly enhances its market credibility as it prepares for its listing on the London Stock Exchange.

Ronak Rajan, founder & CEO of Novavente Private Limited said, “Novavente has distinguished itself as Global Thought Leader and Expert by delivering pioneering sales and demand generation solutions to its global clientele. Over the last 9 years we have grown steadily & profitably y-o-y and now we are excited to have Highbrow Securities as a strategic partner & advisor, during the next phase of growth and global expansion. As we approach our IPO, their support and advice will be essential in helping us achieve our long-term goals."

Novavente serves Fortune 500 companies, large enterprises, and startups across the US, Europe, UK, Middle East, and Asia Pacific. Some of its clients include ONGC, LTIMindtree, Viacom18, Jio Cinema, Sodexo and Alibaba. Novavente has also made investments in developing generative AI products and services.