Meesho sees 6.5 crore unique visitors on Day 1 of festive season sale; orders double
The company further said that Mamaearth experienced a five-fold increase in orders, Denver saw an eight-fold growth, Swiss Beauty expanded by 7.5 times, Bella Vita achieved a 17.5 times growth, and Mars recorded a four-fold increase in orders.
)
SoftBank-backed e-commerce platform Meesho on Saturday said it recorded about 6.5 crore unique visitors on its portal on Day 1 of the annual festive season 'Meesho Mega Blockbuster Sale'.
Meesho Founder and CEO Vidit Aatrey said the company's app downloads reached around 1.5 crore ahead of the sale and the number of purchase orders has doubled on the first day of the sale on Friday as compared to that of the previous season.
"By just 2 PM yesterday, we had already surpassed our previous best of highest orders placed on Day 1 previous year, and by the end of the day, that number had more than doubled. Around 6.5 crore unique customers visited the mobile app on Day 1," Aatrey said on a social media platform.
According to a report by research firm Statista, the number of online shoppers was estimated to be about 25 crore across India in 2023 and it is likely to increase to 42.5 crore in 2027.
Meesho claimed that the orders on Day 1 doubled compared to last year while it tripled compared to business as usual.
"We achieved a record-breaking feat of doubling our Day 1 orders over last year. Not just that, Meesho Mall also grew around 2.5X in orders over last year. Mamaearth, Denver, Swiss Beauty and all our other brand partners experienced outstanding demand, exceeding their expectations," Meesho general manager for business Megha Agarwal said.
The company further said that Mamaearth experienced a five-fold increase in orders, Denver saw an eight-fold growth, Swiss Beauty expanded by 7.5 times, Bella Vita achieved a 17.5 times growth, and Mars recorded a four-fold increase in orders.
Meesho said it has the highest number of sellers on board compared to its rivals during the ongoing festive season.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES

LIC Saral Pension Plan: How to get Rs 64,000 annual pension on Rs 10 lakh one-time investment in this annuity scheme that everyone is talking about

Gratuity Calculation: What will be your gratuity on Rs 45,000 last-drawn basic salary for 6 years & 9 months of service?

Rs 1,500 Monthly SIP for 20 Years vs Rs 15,000 Monthly SIP for 5 Years: Know which one can give you higher returns in long term

Income Tax Calculations: What will be your tax liability if your salary is Rs 8.25 lakh, Rs 14.50 lakh, Rs 20.75 lakh, or Rs 26.10 lakh? See calculations

8th Pay Commission Pension Calculations: Can basic pension be more than Rs 2.75 lakh in new Pay Commission? See how it may be possible

SBI Revamped Gold Deposit Scheme: Do you keep your gold in bank locker? You can also earn interest on it through this SBI scheme

Monthly Pension Calculations: Is your basic pension Rs 26,000, Rs 38,000, or Rs 47,000? Know what can be your total pension as per latest DR rates
07:12 PM IST