Hyperlocal startup Magicpin's food delivery order doubles to 10 lakh on ONDC during World Cup

On Thursday, November 23, hyperlocal startup magicpin said that food delivery orders on the government-backed Open Network for Digital Commerce (ONDC) network more than doubled to 10 lakh during the cricket World Cup matches. During the India-Pakistan match on October 14, Magicpin claims it delivered 35,000 food orders while 50,000 orders were placed in a single day during the India-Australia match.

"Magicpin has crossed 10 lakh food delivery orders for the entire duration of the World Cup between October 5 and November 19. The number of orders soared beyond expectations as ONDC's demand grew on magicpin's own buyer app and through other large buyer apps like Paytm, Phonepe's Pincode and Ola,” the company said in a statement.

The company had earlier announced to offer discounts worth Rs 50-100 crore at the beginning of the World Cup to cricket fans on food delivery as well as other categories such as dining out, fashion and grocery, making this event a feast for the fans.

"I'm incredibly proud to have witnessed the record-breaking number of 10 lakh orders on magicpin under the ONDC umbrella this past month and half. This milestone reflects our collaboration with the ONDC team and the combined relentless efforts to provide the best local discovery and rewards platform for the cricket lovers and Indians celebrating Diwali, other festivals," magicpin CEO and co-founder Anshoo Sharma said.

In June, magicpin had crossed 30,000 orders a day. Before the World Cup, magicpin claims to have recorded an average monthly order of around 4 lakh."This milestone is a result of the scale of the magicpin's food delivery business, which is also witnessing 2 times growth month-on-month," Sharma said.

With PTI inputs