Go DESi raises Rs 41 crore from Aavishkaar Capital, others
The funding round also saw participation from existing investors Rukam Capital, Roots Ventures, and DSG Consumer.
Bengaluru-based packaged food startup Go DESi has raised Rs 41 crore from Aavishkaar Capital in a funding round. This funding marks as seventh investment from the Aavishkaar India Fund VI.
The funding round also saw participation from existing investors Rukam Capital, Roots Ventures, and DSG Consumer.
"There are immense opportunities in the packaged food industry in India which is growing rapidly at 20-25 per cent. The funding partnership with Aavishkaar Capital will help Go DESi strengthen its product portfolio, accelerate marketing, rapidly scale our geographic focus, and expand our distribution reach," said Vinay Kothari, Founder, Go DESi.
Divya Gupta, Investment Director, Aavishkaar Capital believes Go DESi has created a strong brand name and a robust distribution engine in a short time.
"We believe the opportunity is very significant and Go DESi team has all the right ingredients to capture the dynamic confectionery market in India,” said Gupta.
Go DESi fund utilisation
The startup will utilise this fund for business expansion geographically, deepen SKU presence, and build and strengthen capacity.
About Aavishkaar Capital:
The Aavishkaar India Fund VI, a USD 150-million fund investing across impact sectors such as financial inclusion, sustainable agriculture, climate, consumer, and healthcare in India, Aavishkaar Group said.
Aavishkaar Capital's previous venture in millet-based food brand Soulfull was later acquired by Tata Consumer Products.
About Go DESi
Go DESI is a packaged food brand influenced by regional flavours and tastes. Founded in 2018 by the brother-sister duo Vinay Kothari and Raksha Kothari, Go DESi has the unique distinction of being featured in Shark Tank Season 2 as well as being a part of the recently concluded, Startup Mahakumbh. Go DESi has sold over 15 million units and their products are available in more than 40,000+ stores across the country.
(With inputs from agencies.)
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