Dopplr, a virtual try-on solutions provider for apparel brands selling online, announced it has secured $750,000 in funding led by Cornerstone Ventures, with participation from US-headquartered BAT VC, according to a press statement. 

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Founded in 2020, by Sresht Agarwal, Shubham Singh, and Vishal Daga, Dopplr is a B2B company that provides an innovative virtual try-on technology enabling online apparel brands to offer a photorealistic 3D experience for their customers. This interactive solution allows shoppers to create digital twins, determine their ideal size for each product, and visualize how the clothes would appear on their own bodies the company says. Dopplr aims to solve a major industry challenge that is of online apparel purchases being returned due to size discrepancies, which leads to excessive operational costs and a larger carbon footprint due to unnecessary shipping and returns. 

According to the company, its virtual try-on solution tackles the industry challenges of size discrepancies head-on, promoting a more sustainable and customer-centric approach to online apparel shopping. 

Commenting on the funding, lead Investor Nanika Kakkar, partner at Cornerstone Ventures said, “We have been most excited about Dopplr’s tech platform that creates this digital-twin experience on AI-powered 3D meshes. The platform has the potential to be extended to use cases beyond virtual-try-ons to offer a metaverse experience and enable physical-digital inter-portability and eventually unlock Web3.0 ready solutions for digital commerce.

Dopplr claims that the the fresh capital will be strategically deployed to scale its operations across a wider range of apparel categories, including sportswear, lifestyle, and innerwear brands to identify its impact on the ecosystem. This expansion aims to significantly reduce return rates within the online apparel space, enhancing customer confidence and increasing apparel sales, according to Dopplr. 

"Dopplr helps apparel brands boost their digital marketing ROI by garnering more value from the website traffic while checking their operational cost of returns, thus pushing profitable growth. We are glad to have Cornerstone Ventures as our partners, and we shall use the investment to grow our tech and scale our operations," said Sresht Agarwal, co-founder, Dopplr.

Today, August 22, fintech startup InvestorAi has also announced that it has received Rs 80 crore funding in Series A round of funding.