B2B2C platform Fresh From Farm raises $2 million in pre-Series A round
The startup plans to use the funding to expand the staff, improve technology, and launch new product lines. This matches with Fresh From Farms growth plan, putting them on track for future success and market expansion.
Fresh From Farm, a B2B2C platform for consolidating fresh fruit demand, has raised $2 million funding in its pre-Series A round from Inflection Point Ventures (IPV), according to a statement. The round was led by Ashish Kacholia, a seasoned investor in the public markets.
Fresh From Farm, an online platform, consolidates fresh fruit demand and reduces waste at the retailer level. It manages the entire business for merchants, including sourcing, handling, sorting, and distribution, allowing them to focus on sales.
“The concept of buying fresh fruits sounds fresh and healthy, but the process, however, is not. Behind every purchase lies a chain of individuals—farmers, labourers, and retailers—working tirelessly to bring these products to market. F3 steps in as a transformative force, streamlining this process with its tech-enabled platform. By offering transparency and efficiency, F3 empowers retailers to sell quality produce at fair prices, bridging the gap between affordability and profitability. Moreover, F3 champions sustainability by reducing wastage—a testament to its commitment to a healthier, more equitable future.” said Inflection Point Venture partner Vikram Ramasubramanian.
The startup plans to use the funding to expand the staff, improve technology, and launch new product lines. This matches with Fresh From Farm's growth plan, putting them on track for future success and market expansion.
“Our vision of becoming India’s largest Fresh Fruits company aligns with our efforts to expand aggressively in New Delhi/ NCR. While currently delivering at over 300+ locations every day, our key focus on wastage reduction and efficient demand consolidation has allowed our retailer partners to earn an average of 29% more than working through traditional channels. On the growth front, we are aiming to touch Rs 100 crore ARR by the end of this calendar year.” said Fresh From Farm founder Rohit Nagdewani.
Inflection Point Ventures (IPV) is an angel investing platform that supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors.
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