B2B analytics software firm Factors.ai gets USD 3.6 million in pre-Series A round

Business-to-business (B2B) analytics software firm Factors.ai has raised USD 3.6 million in its pre-Series A funding round of funding, the company announced on Tuesday, July 18. The round was led by Stellaris Venture Partners with participation from other existing investors.

The existing investors who took part in the round include Elevation Capital and Emergent Ventures. Angel investors such as Kris Rudeegraap of Sendoso, Sreedhar Peddineni of GTM Buddy, and Khadim Batti of Whatfix also participated in the round.

Factors.ai will use the proceeds for its expansion plans. It will increase its Go-to-Market (GTM) teams and scale up its offerings. Earlier, the company raised USD 2 million in seed funding co-led by Elevation Partners and Emergent Ventures in August 2021.

Factors.ai was founded by Aravind Murthy and Praveen Das. The company offers software solutions that help B2B marketing teams of large enterprises, especially SaaS firms to make sense of their diverse customer data and make better decisions and increase the return on investment (ROI) of each marketing event.

Recent developments in startup space 

Last week, Neuron Energy, an EV smart battery manufacturer, has raised Rs 20 crore in its pre-Series A round of funding, led by Equanimity Investments and the Rajiv Dadlani Group. 

Another startup Adcount Technologies Pvt raised USD 2.5 million funding in its Series A round led by Venture Catalysts and Artesian. 

In a separate deal, Smartphone retail tech platform SmartDukaan also secured USD 10 million in a funding round led by Findoc Finvest. Other participants in the pre-series A funding round were Leafberry Ads and angel investors.