Alteria Capital provides $4.8M debt funding to D2C startup GIVA

Venture debt company Alteria Capital has given $4.8 million in funding to GIVA, a silver jewellery startup. GIVA is run by Indiejewel Fashions Pvt Ltd and is based in Bangalore. 

The company had raised an undisclosed sum in a Series B round of funding a year ago. With the latest round, it has raised $17.5 million till date. 

“We believe Giva is well poised to play a pivotal role in bringing fine jewellery to the masses in India and has been able to make great inroads in both offline and online channels across the country,” said Ankit Agarwal, Managing Partner, Alteria Capital.  

Giva sells modern and minimalist silver jewellery, including earrings, necklaces, bracelets, and rings, all of which are made of sterling silver of the highest quality. By the end of this year, the company aims to have 200 offline touchpoints from the current 50 numbers. In 2019, Ishendra Agarwal, Nikita Prasad, and Sachin Shetty launched the company. 

Being a direct-to-consumer brand, the company's products are distributed through a variety of channels, such as Shopper's Stop, Reliance Trends, Pantaloons offline stores, the GIVA website, the Android app, exclusive shops, and e-commerce sites like Amazon and Flipkart. 

GIVA competes with the likes of Melorra, STAC Fine Jewelry and others. Last year in May, Melorra raised its Series D round of funding from many investors. These investors include Capri Global, SRF Transnational Holdings, Axis Growth Avenue, and others. 

Alteria Capital focuses on innvoation, provides capital to fund growth & grow enterprise value. The venture debt firm invests in both early & late-stage ventures. 

Alteria has provided funding to more than 120 companies. Some of its investments include the companies like Believe, Mosaic Wellness, Rebel Foods, Mensa Brands, Sleep Company, Niyo, Country Delight, Kapiva, and Jupiter, among others. 

Alteria announced the first closing of its Rs 1000 crore in October 2022. Over Rs 3,800 crore worth of venture loan funds are managed by it.