These 4 startups are attracting millennials

The startup sector has been significantly rising in India, creating various job opportunities and boosting the economy. Government has also taken key measures such as easing of angel tax, in order to provide more relief and more flexible environment to early birds of industries. The industries like tech, hospitality, travel & Mobility, fintech, and health are booming from the last 5 years by the startups and currently, they are attracting millennial to work with. Interestingly, there are also startups like Droom, Shiprocket, Adda247, etc. are attracting millennial by giving them a 360-degree approach to do work in a healthy environment. They are organizing fun activities and other sports activities for team bounding approach. They provide a plethora of activities like health and wellness sessions, team outing, hobby classes, movies, indoor games, book club and more. Millennial is associated with enthusiasm, dedication, a desire to solve problems and to build something; traits necessarily required by start-ups.

Here are the best start-ups to work at an Indian Startup Ecosystem.

Droom: Droom is the 3rd largest E-commerce company in India in terms of GMV and the largest online auto marketplace for buying and selling new and used automobiles Droom has been setting the benchmark in employee engagement and care, organizing a number of fun activities that keeps the employees of India’s largest online automobile marketplace focused on their job and proud of the organization they represent. Recently, Droom has tied up with one of the leading Spa and massage service providers in Gurugram who will frequently organize Zumba training sessions, rejuvenating massages, Chair yoga sessions and meditation days at the enterprise’s office in Gurugram. The fun exercise sessions, involving lots of dance and peppy Bollywood music, will keep the employees in a great mood throughout the day, apart from improving their health. While Zumba, Chair Yoga, and Meditation sessions are to be held once in a week, the massage sessions will be available to Droom employees once in a month.

(Image source: Droom:

Shiprocket: Shiprocket, AI backed logistic technology platform believe that satisfied employees are more productive, dutiful and loyal towards the company. Providing monetary perks isn’t enough. The Startup keeps organising activities such as Zumba @ work, meditation the workshop, team-building events such as secret Santa celebration, annual day celebration, eye check-up camp, donation camp, to foster relationships with our employees. 

Tiny Owl: When employees of Tiny owl are not brainstorming at hackathons it is not unusual to find them playing mini golf, fuse ball or carom and on assigned days every month either Zumba dance or yoga sessions. 

Adda247:  An edutech platform for the preparation of UPSC exams have realized that it’s not the number of people but the amount of efficiency and effectiveness of each employee (that matters). The Startup organises WOW Wednesday where they organise fun game activities. To add on, they also organise camps every week where they have free eye testing, health test, etc. to take care of the fitness of the employees.

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