Startup news: Hubhopper teams up with Indus OS to ease vernacular audio content access across India

Hubhopper, India’s largest audio-on-demand and podcasting platform, has announced a new partnership with Indus OS, a homegrown system apps company, to take localised audio content to Indian audiences across the country. Indus OS has been developing system apps for Indian smartphone users to discover and consume digital content and services in the language of their choice. The two companies have partnered to power millions of devices with podcasts and audio content. This integration may result in users accessing content in over 10 Indian languages on various Indian mobile brands.

 Gautam Raj Anand, Founder and CEO, Hubhopper said, “Hubhopper is committed to making audio content as accessible and localised as possible as we move further towards this exciting world of smartphone adoption and digitization.”
Rakesh Deshmukh, Co-Founder and CEO of Indus OS, said, “Our focus at Indus OS is to simplify discovery and consumption of digital content and services, thus ensuring a truly inclusive digital growth and an enriched user experience for everyone. With this partnership, our users will have access to high-quality audio content in their preferred language.”

The collaboration is expected to expand the reach of audio content to additional geographies, enabling easy access to the best and the most relatable audio content for mobile users. This content includes the likes of known shows Stories of Premchand, Red FM Bauaa, The Musafir Stories, BBC Minute India, and top Hubhopper Original shows such as Paranormal Reality, Spanecdotes by Sonata, Karma is a Witch, The Shayari Teller, and hundreds more.

Hubhopper is an AI-enabled content aggregator and India’s largest podcast and audio on demand platform. Founded by Delhi-based tech-entrepreneur Gautam Raj Anand, and was first launched in 2015. The platform has raised three rounds of funding from premium industry players both in the form of Individuals and institutions.