Ola launches connected car platform for ride-sharing
"Ola Play" transfers the control of the in-car experience to users from the driver console.
Cab aggregator Ola on Tuesday launched "Ola Play", a connected car platform for ride-sharing that brings advanced car controls, choice of personalised content and an interactive experience for the user.
"Ola Play" will be made available on "Ola Prime" in Bengaluru, Mumbai and Delhi for select customers and will be rolled out across other cities and to over 50,000 vehicles by March 2017, the company said in a statement.
"I believe this will completely transform the consumer`s ride experience, giving the user the power to control the interactions within the car, and usher in a new era in the ride-sharing industry," said Bhavish Aggarwal, Co-Founder and CEO, Ola, in a statement.
The platform is a first-of-its-kind solution built by Ola in partnership with US-based semi-conductor and telecommunications equipment company Qualcomm.
Beyond offering a personal experience for users, "Ola Play" also allows partners like Apple Music, Sony LIV, Audio Compass and Fynd to build a high-quality interactive experience for them.
"Ola Play" transfers the control of the in-car experience to users from the driver console, which enables seamless interfacing with the consumer`s device once a ride begins, the company claimed.
This context-aware system uses customer preferences and current ride information like time and destination to offer personalised recommendations during the ride.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
Retirement Planning: SIP+SWP combination; Rs 15,000 monthly SIP for 25 years and then Rs 1,52,000 monthly income for 30 years
Top Gold ETF vs Top Large Cap Mutual Fund 10-year Return Calculator: Which has given higher return on Rs 11 lakh investment; see calculations
Retirement Calculator: 40 years of age, Rs 50,000 monthly expenses; what should be retirement corpus and monthly investment
SBI 444-day FD vs Union Bank of India 333-day FD: Know maturity amount on Rs 4 lakh and Rs 8 lakh investments for general and senior citizens
EPF vs SIP vs PPF Calculator: Rs 12,000 monthly investment for 30 years; which can create highest retirement corpus
Home loan EMI vs Mutual Fund SIP Calculator: Rs 70 lakh home loan EMI for 20 years or SIP equal to EMI for 10 years; which can be easier route to buy home; know maths
06:09 PM IST