Nandani Creation to hire over 250 people for offline expansion programme

Women ethnic wear firm Nandani Creation on Thursday said it will hire over 250 people as part of its offline expansion programme entailing investment of Rs 10 crore.

The company, known for its 'JaipurKurti.Com' brand, plans to increase its offline stores to up to 25 by the end of 2023. It has already opened two offline stores in the past few months.

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"Offline expansion plans have already taken shape in some cities and are under process for many other important cities," Nandani Creation Chairman and Managing Director Anuj Mundhra said in a statement.

The company said it has identified key cities in Rajasthan for expansion. These include Kota, Sikar, Jodhpur, Udaipur, Bhilwara, Ganganagar, Neemrana and Alwar. In 2022-23, it will be focussing on big cities like Pune, Gurgaon, Indore and Delhi.

Around Rs 10 crore investment has been lined up for offline expansion, it added.

Also, to give final shape to the expansion plans and offer the best experience to its customers, the company said it will be hiring more than 250 professionals.

"These individuals will be hired under the domains of logistics, ground staff, designing, production, sales, marketing and other relevant departments," the statement said.