Myntra End of Reason Sale: Eyes 45% jump in sales; here are the offers

Key highlights

• Myntra is eyeing a 45% growth in sales from last year to garner Rs 8500 crore in FY18.
• The company anticipates 50,000 deliveries on an alternate delivery model.
• Myntra is offering cashbacks up  to 25% and additional discounts that last up to six months.

Myntra has scaled up its End of Reason Sale (EoRS) this year to attract shoppers with nearly 1800 brands that will be on sale from June 24.

The three day sale from June 24 to June 26 is offering additional 10% cashback on Citi bank credit and debit cards, another 25% cashback for shoppers using PhonePe – online payment solutions company.

Myntra is aiming to grow its sales by at least 45% from last year and fetch revenues of Rs 8500 crore in FY18, a report by Live Mint said on Tuesday.

The Flipkart-owned company is also tying up exclusively with brands like – Mango, Esprit and Forever 21.

Chief Executive Officer, Ananth Narayanan said he anticipates 50,000 deliveries to be done on alternate delivery models, for which 800 kirana stores have been signed up by the site, the report added.

In its last End of Season sale, Myntra garnered Rs 408 crore in sales which helped push Myntra’s monthly sales to grow over Rs 850 crore in January, the report added.

The online shopping site is also offering a ‘VIP early entry pass,’ which the company said is an ‘exclusive’ early shopping access to the sale. Customers need to create or join Myntra shopping groups, play EORS games or add items to their wishlist.

The company expects 100,000 groups to be formed during the sale period, Mint report said.

“Your wishlist will display the early access slot. You will also receive notifications and emails for the same,” the company’s website reads.

Myntra is also offering a whole host of offers like Rs 500 off on flight tickets booked via Goibibo; 15% off on Big Basket; an additional discounts for the next six months on Myntra; Rs 150 off on orders placed via Swiggy. Click here to read more.

An infographic displaying wishlists of different cities also appears on the site, where customers can view what is popular and being bought in other cities.