Flipkart subsidiary Myntra has acquired logistics start-up InLogg. The acquisition will strengthen the supply chain capabilities. Myntra announced the acquisition of InLogg on Wednesday.

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The acquisition by Myntra will help it address its delivery inefficiencies in terms of cost and reach.

InLogg was founded by ex-Flipkart employees and partners with local courier firms in tier II and tier III towns so that it can enable deliveries in non-metro cities. The cost associated with delivering to remote parts of non-metro cities are high in cost for e-commercies companies.

The acquisition of InLogg is expected to reduce the delivery costs of Myntra in smaller cities by about 25%. Myntra's acquisition deal will entail the induction of the InLogg team into the company.

InLogg was started by Preeti Jain along with Prateek Gautam and Hemant Agarwal.