Myntra acquires logistics start-up InLogg

Flipkart subsidiary Myntra has acquired logistics start-up InLogg. The acquisition will strengthen the supply chain capabilities. Myntra announced the acquisition of InLogg on Wednesday.

The acquisition by Myntra will help it address its delivery inefficiencies in terms of cost and reach.

InLogg was founded by ex-Flipkart employees and partners with local courier firms in tier II and tier III towns so that it can enable deliveries in non-metro cities. The cost associated with delivering to remote parts of non-metro cities are high in cost for e-commercies companies.

The acquisition of InLogg is expected to reduce the delivery costs of Myntra in smaller cities by about 25%. Myntra's acquisition deal will entail the induction of the InLogg team into the company.

InLogg was started by Preeti Jain along with Prateek Gautam and Hemant Agarwal.