Advertisements are everywhere, be it on social media, website, TV, radio, roads or any other place. Mostly, people hate watching ads. But what if watching advertisements can allow you to earn money. OneOneDay, a Hong Kong-based ad-tech startup has recently launched the Oodies app in India. This unique app allows users to earn some sweet cash rewards and donate part of it to social causes by watching advertisements of their choice. On Oodies, users choose the ads they want to watch, and get rewarded in cash for their time and attention. The app is available in India for Android users nation-wide. 

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Rick Tsing, Founder and CEO of OneOneDay, says “the Oodies app is a movement where advertisements will become a demand from everybody in the world because they know their attention can become a precious asset as their attention can turn into purchasing power and  donation power.”

Every time an ad is watched, a portion of the advertising revenue goes to fund a social cause. For its launch in India, Oodies has chosen to tackle the issue of women's safety by providing safe last-mile rides to women in Delhi. With this business model, the company hopes to turn the act of ad-watching into a powerful force and TOOL for social change.

For advertisers, Oodies provides an effective anti-advertising waste solution by matching the target audience precisely, powered by blockchain and psychometrics. Advertisers that are already on the platform include HUL’s Fair, Lovely Career Foundation and Bisleri.