InsuranceDekho is partnering with micro-entrepreneurs as a part of its plan to expand its reach in tier 3 and beyond the cities. This collaboration with the micro-entrepreneurs will be able to create awareness about insurance. Furthermore, this will also help to source and support its customers in these cities. 

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InsuranceDekho has already established a strong online and offline presence in more than 1000 towns and cities across the country with its partner network. The engagements of these micro-entrepreneurs will be as Point of Sales Persons (PoSPs) of InsuranceDekho.

It has to be noted that this move of the company is a part of the organisation’s initiative called InsuranceDekho Saathi under which users would be able to evaluate and buy insurance products from their trusted local offline stores. 

The InsuranceDekho Saathi initiative is an important part of InsuranceDekho’s distribution network. The organisation  is committed to skilling its partner micro-entrepreneurs to enable them to recognize their entrepreneurial aspirations.

Ankit Agrawal, CEO and Co-Founder, InsuranceDekho, said, “Insurance penetration in India is 4% currently, and this number further dwindles as we move to Tier 3 and beyond cities. We believe that there is an imminent need for us to create awareness about and expand the distribution of insurance products in the country." 

He added that with this vision in mind, the InsuranceDekho Saathi program was launched earlier this year. It has also been observed that a high traction from both partners and customers. The initiative is a true win-win for the ecosystem as it helps the Saathi partners to find social standing and increase their income opportunities while at the same time enabling customers to buy an insurance product from their trusted local retail partner

Over the last few months, InsuranceDekho has partnered with over 2,000 offline stores in more than 15 cities. By the end of FY22, InsuranceDekho plans to partner 50,000 micro-entrepreneurs in more than 500 Tier 3 and beyond cities across the country like Ludhiana, Jalandhar, Ajmer, Sikar, Udaipur, Jamshedpur, Mysore, Warangal, Kanpur, Aurangabad and others to further deepen its reach, give more choice to and better serve the customers. 

Under this initiative, InsuranceDekho is extending full support to its partner entrepreneurs, from training for different insurance products, to demand generation, policy issuance, post-policy support, and claims assistance. All InsuranceDekho Saathi partners will create awareness about and cross-sell InsuranceDekho’s insurance products as allowed under IRDAI guidelines like life insurance, health, and motor insurance to their network and assist local customers with policy support as well as with claim settlement on the field.